Speaker

Mitchell Davis

Speaker background pattern Mitchell Davis

CTO & Cofounder

@SixSides

Mitchell Davis is a software engineer based in Sydney who loves building great software.

He is the founder of Atlas Software, a Laravel development agency, as well as SixSides, an event platform focused on helping attendees make meaningful connections, and RecruitKit, an employee onboarding SaaS.

Mitchell also hosts Our B2B SaaS Journey, a podcast where he and his SixSides co-founder share the realities of building and growing a software business.

@mitchdav

Talk Category: Technical

The Lazy Product Manifesto

Manual forms, repetitive workflows, and endless copy-pasting continue to slow users down and create unnecessary friction. The challenge isn't adding more features - it's reducing the effort required to get things done.

This talk explores how AI can be integrated into Laravel applications to translate user intent into action, helping eliminate unnecessary steps while maintaining trust, control, and reliability.
Drawing on experience building SixSides, an event platform developed by a two-person team, this talk explores practical patterns for AI-assisted lead capture, onboarding, and workflow automation.

You'll examine the trade-offs that come with introducing AI into production systems, including cost, latency, ambiguity, and trust. The talk also explores when AI should suggest, when it should act, and how structured outputs and supporting tools can improve reliability while preserving robust fallback paths.
You'll leave with a practical framework for identifying where AI can genuinely reduce user effort and where it risks introducing unnecessary complexity.

Expect actionable strategies for designing trustworthy AI-powered workflows, managing token costs and response times, and building features that deliver real value beyond impressive demos.
Intermediate Laravel developers with production experience who want to integrate AI features that deliver meaningful outcomes for their users.

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