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Speaker

Sam Greenwood

Speaker background pattern Sam Greenwood

Head of Engineering

@LMG Asset Finance

Sam Greenwood is a technology leader with more than 15 years of experience across software engineering, architecture, and executive leadership, built on a foundation of PHP, TypeScript, and AWS.

For the past 12 years, he has led engineering teams in the telecommunications and fintech sectors, delivering scalable products in start-up, scale-up, and high-growth environments.

He is passionate about the people side of engineering, building teams where developers can grow, do great work, and enjoy the journey along the way.

@samtgreenwood

Talk Category: Career

Building Engineering Teams
People Want to Join

Growing an engineering team is about far more than hiring developers. Every decision - from technical direction and team structure to culture and career growth - shapes whether a team can scale successfully.

This talk explores the real-world experience of growing an engineering team from one to ten developers in a fast-moving fintech environment, and the trade-offs that emerge along the way.
Explore the decisions that influence team culture, technical success, and long-term sustainability. Topics include balancing upgrades against delivery momentum, hiring quickly versus hiring well, adapting to changing expectations around AI, and managing the realities of remote and office-based work.

The talk also examines career progression, internal promotion, and how leadership priorities evolve as teams grow.
You'll leave with a practical framework for prioritising competing demands while scaling an engineering organisation.

More importantly, you'll gain a clearer understanding of how people-focused decisions often have a greater impact on long-term success than purely technical ones, and how to identify the next challenge your own team should tackle.
Ideal for engineering managers, tech leads, senior developers considering leadership, and founders responsible for growing development teams.
View Schedule.

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